Submitted by Rick Schweiger, Keating Investments, LLC
A structurally compromised IPO market has prevented many deserving companies from going public and enjoying the many benefits associated with having public company status, such as higher valuations, superior access to capital and a stock currency for acquisitions. It needn’t be this way. For public-ready companies, there is an alternative to the traditional IPO that is not fraught with the uncertainty that by definition characterizes a firm commitment initial public offering. That alternative is a so-called “direct listing.” Unlike the IPO, which combines a public offering and an exchange listing in a single step, the direct listing separates the going public process into two discrete steps – an exchange listing and a subsequent follow-on or alternative registered offering. The direct listing process provides a relatively quick, certain and cost effective way to get access to these capital raising options – all of which can be completed using what is known as a shelf registration – where shares are SEC registered in advance and then sold “off the shelf” when market conditions are most favorable. This white paper explains what a direct listing is, how it works, why it should be considered as an IPO alternative, and what capital raising options are available to exchange-listed companies, including and especially those companies that go public through a direct listing.
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